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Terry is the founder of TAG and All Pro Classics and has more than 18 years in the sports memorabilia business. Before TAG, Terry was a management, marketing and sales consultant for many Fortune 500 companies. He is the author of more than 10 books including the regional number one best seller, How to Make More Than a Million Dollars.
TERRY TOLER, CEO
He is the executive director of LaDainian Tomlinson's Touching Lives Foundation and has more than 15 years of experience in creating promotions and experiences for corporations and the Foundation. Since 2008, Shannon has developed relationships with hundreds of professional athletes, dozens of corporations, and has created numerous events bringing together, fans, athletes and corporate brands.
SHANNON BRAZZELL, PRESIDENT
The TAG Connection
Fans + Athletes + Corporate Brands= Big Win
TAG works with the biggest corporations in the world to create promotions that:
Enhance Customer Loyalty
Create an Emotional Connection to Your Brand
We do this by developing unique and creative sports promotions centered around a player experience. Corporations spend millions of dollars a year to associate their brands with athletes. The purpose is to draw on the athlete's goodwill with fans to create an emotional response that will result in the fan purchasing their product and becoming loyal to their brand. Fans want to rub shoulders with athletes but have very few opportunities to do so. The closest they get to fans is usually their seat in the stadium. TAG brings all of these emotional connections together. TAG creates player marketing promotions centered around a player/fan experience. This contest/sweepstakes/promotion, requires the fan to do something to win the opportunity to meet their favorite players. They may have to respond on social media, purchase the product, come into the store to register, all for the chance of winning this once in a lifetime experience. These unique promotions move the needle for corporations as fans respond in huge numbers for that opportunity. TAG then manages the event to ensure its success. TAG provides the athlete for the experience and uses its experience in event planning to provide the best possible experience for the athlete and fan and the best possible exposure of the brand for the corporation.